American toy markets absolutely do not work on a "this just appeared in the show so now we're releasing it" way at all. I cannot, off hand, think of any manufacturers that staggered releases except for perhaps Bandai, with Power Rangers merchandise - and I am not even sure if they do that anymore.
American toy markets are okay with toys selling themselves, in most cases, whereas in Japan promotion is what does the work. Different worlds!
American toy markets are okay with toys selling themselves, in most cases, whereas in Japan promotion is what does the work. Different worlds!