G-Shot

Okay, as suspicious as this sounds, it's really a customizable rubber band shooter that Takara Tomy recently released. Looks pretty cool & I've been wanting to get into a new customizable toy for a while, so hopefully this one will be a success (and will be renamed if it comes to the US)

Here's a link to the official site with demonstration and promotional videos and information about the product: http://www.takaratomy.co.jp/products/gshot/