You could argue that the decision to leave all marketing so far to Toys "R" Us Canada was one of Hasbro's ways to market it hahah.
But I mean:
- it took over a month to get any message officially from a Hasbro account anywhere on internet;
- the toys came out in Toys "R" Us litterally out of nowhere, apparently to be on time with the Fan Expo or whatever;
- at the convention in Canada, it was only Toys "R" Us hosting the Hasbro Store/Shop, there were no Hasbro employees there;
- Toys "R" Us themselves took a few weeks before announcing the new products in their weekly flyers;
- the application was seemingly leaked and was not announced anywhere by Hasbro, as far as I remember;
- the anime started being broadcast out of nowhere on Teletoon Canada;
- we only began to hear from Hasbro around when the news came out that Beyblade Burst would be released in the United States in January 2017, right?
But I mean:
- it took over a month to get any message officially from a Hasbro account anywhere on internet;
- the toys came out in Toys "R" Us litterally out of nowhere, apparently to be on time with the Fan Expo or whatever;
- at the convention in Canada, it was only Toys "R" Us hosting the Hasbro Store/Shop, there were no Hasbro employees there;
- Toys "R" Us themselves took a few weeks before announcing the new products in their weekly flyers;
- the application was seemingly leaked and was not announced anywhere by Hasbro, as far as I remember;
- the anime started being broadcast out of nowhere on Teletoon Canada;
- we only began to hear from Hasbro around when the news came out that Beyblade Burst would be released in the United States in January 2017, right?