Why is Hasbro Beyblade Burst different in Europe?

Hasbro Beyblade Burst sold in Europe is different to Hasbro Beyblade Burst in Australia, Canada and USA. WHY?? I know it's not that important as they are both authentic but i wanna know why the packaging is so different. For example, App-Appli is what's shown in American Hasbro but App-Application is on European Hasbro. On American Hasbro, It says Fantasy image but on European Hasbro, It says nothing. If you take a look between the difference in packaging between e.g a EUR Hasbro Minoboros and the USA Hasbro Minoboros, they look SO different. Why?
Helo my friend!

Can you, please, show the picture of european package to compare with american? We ordered beys from hasbrotoyshop usa

Thank you