I view it more so that since their primary consumer base is children they don't need to work too hard to position this like a fad. The tie in cartoon is working, the merchandise is popping up and kids are following other kids lead. I'm sure in the previous launch of beyblade many kids played the game because it was the cool thing to do.
It's already evident by the prices on the aftermarket. The past 3 months have seen a decline in prices. The initial craze has slowed down and consumers are not willing to spend as much on these tops as they originally were.
I don't see most toy companies getting critiqued on their marketing unless it's inappropriate, this includes North America so I'm not too sold on the complacency argument. Only very 'involved' players in communities such as this really take the time to critique their current business strategy.
Most kids and parents for toys end up voting with their wallets, not their voice.
It's already evident by the prices on the aftermarket. The past 3 months have seen a decline in prices. The initial craze has slowed down and consumers are not willing to spend as much on these tops as they originally were.
I don't see most toy companies getting critiqued on their marketing unless it's inappropriate, this includes North America so I'm not too sold on the complacency argument. Only very 'involved' players in communities such as this really take the time to critique their current business strategy.
Most kids and parents for toys end up voting with their wallets, not their voice.