What is Educational Marketing?

Let's start by defining what Marketing is. For Philip Kotler, guru on the subject, Marketing is "a social and administrative process through which groups and individuals obtain what they need and want through generating, offering and exchanging valuable products with their peers"

From this definition, a bit technical, we can highlight 3 characteristics:

1. Two parties are involved in the process, either groups or individuals.

2. Both parties have wanted or needs to satisfy.

3. An exchange of supply and demand is generated that satisfies the needs of both.

Now, what is Educational Marketing? 

We can define this concept as the process of the exchange of educational services between institutions and their users. In this process, educational institutions must establish strategies that allow them to retain and attract students, offer a service that adds value to their students, and sustain themselves in the future.

Educational Marketing is focused on schools, universities, and education centers. This tool will allow institutions to make a diagnosis of their current situation, to know what their strengths and weaknesses are, to know their competence and environment, and from there, to design strategies that allow them to retain the student body and attract new students, responding to external demands. of law and context.

Benefits of Educational Marketing

This recent marketing trend allows educational institutions like https://essaymap.org/pay-for-essay/ the benefit of managing the quality of their educational proposal in a more holistic way, where not only the service to be delivered (education) is important, it is also necessary to offer efficient attention to the portfolio of services before acquiring it, during any situation presented in the provision of the service and after it, seeking the loyalty of its students and families.

We must also bear in mind that educational marketing helps educational institutions define their target audience, in an organized and precise way, it contributes to the segmentation of the audience they want to target, defining different aspects such as their location, size, age, composition. family, aspirations, among others.

When we talk about marketing combined with college paper help, sometimes we think of only economic benefits, however, educational marketing goes further, as it conducts social research and recognizes the importance of generating value propositions that allow service users to enhance their capabilities and fulfill their training dreams. Due to this, it is important to know the context of the target audience of the institution, managing to generate an educational offer that responds to their needs, position the institution as a different educational option and allow it to capture the number of expected students.

Although Educational Marketing has been gaining strength for a few years, its importance should not be ignored, since the educational sector is currently highly competitive and the birth rate has decreased worldwide, which also reduces the demand for services. educational institutions, so institutions need to be recognized among their target audience and achieve the retention and recruitment rate of students that will allow them to be sustained in the future, the perceived value must be as high as the added value.