Face it people, being international and buying stuff from the UK will always be more expensive. I don't see why people are so surprised by the intoy's prices.
Consider this, they ship the goods from Japan, now since this product is in high demand prices will be high. Now to sell it to consumers it's not uncommon for most places to double the price (at the least) they paid to get their stock. This is required to cover their costs and to make a decent profit. Now consider these are in pounds, convert to U.S. dollar and throw in international shipping and you are at the current prices.
If the intoy is too expensive use some of the other sites and stop complaining about them. People are buying, why on earth would they be dumb enough to reduce their prices.
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Thanks to Kai-V for the avatar and signature!