(Oct. 03, 2009 6:58 PM)Aqua Wrote: That IHC commercial is an advertisement for the movie "2012"...
I posted that commercial because it's interesting how they chose to promote the movie that way, and it's funny how many people believe this and actually take it seriously.
I'm aware of that. An ARG is an Alternate Reality Game, and they've been used for advertising before, such as the I.Love.Bees campaign for Halo 3, and the Year Zero ARG for NIN's CD, Year Zero.