I've ordered a lightning L drago off etsy, which advertised it as genuine. I've heard the code at the bottom of the box indicates whether it's real. If that means the embossed code then it's J2011. I have heard new boy beys are legit takara tomy, but I can't see anyone else who's reported this code as legit.

Can anyone help?

20th October 2011 seems legit, and I'm not aware of anyone bootlegging New Boy brand, the fakes all seem to be imitating Takara Tomy.