I, perhaps like some others on this site was very wary of this game and saw it originally as
the enemy however my 7 year old cousin says "oh I've got this really cool spinning top toy its so much better than yours, you want to try?" So I thought what the hell lets give it a go. And I have to say i was really impressed as it has a much higher level of skill than Beyblade. And it really does separate the people who look up the best combo on the internet and the people who hone their skills for a long while.
However I do have two slight problems with the product. As someone with fairly big hands which makes the controller difficult. And also I find the products themselves look very 'kiddy' for lack of a better word. I find Beyblade to be a much more aesthetically pleasing product. I realise that your target audience is much lower than my age, but Beyblade did ok didn't it? My only other guess is that they are forced into this shape by the magnet in the middle.
I just wrote here to make sure that no one has any misconceptions. It's a great toy and i support the project fully.